Journal of Fashion Marketing and Management (JFMM) ensures that readers heighten their understanding of issues affecting their industry through the latest thinking and current best practice.
Aims and scope
From its heritage in trade, management, and technology for apparel and clothing, JFMM focuses on fashion marketing and management in the business context from an apparel perspective.

The specific aims of the Journal of Fashion Marketing and Management (JFMM) are to:

Provide a refereed forum for the dissemination of pioneering research in all aspects of fashion marketing and management including sustainability, social responsibility, and digital innovation in the fashion industry
Encourage the creation of rigorous academic papers addressing major marketing and management issues facing the world’s fashion supply chain
Identify best theoretical, managerial, and marketing practices internationally and to promote their widespread use in the sector
Provide a regular review of the global economic impacts of the fashion supply chain
Expose theories and concepts in fashion marketing and management to rigorous study and, where appropriate, to challenge widely held theories and hypotheses
Promote the use of novel methodologies in the research field of fashion marketing and management