Young Consumers offers ideas, insights and information on key issues across the whole youth market, from the initial stages of preparing for parenthood to kids, tweenies, teenagers and young adults.
Aims and scope
The young people’s marketplace is fast-moving and characterized by an increasingly sophisticated and brand-aware audience. Topical articles and the latest research findings keep readers in touch with what youth and young adults are thinking and doing.

Topics covered in Young Consumers (YC) include, but are not limited to:

Youth and young adults consumer behaviour
Branding
New product development
Child and adolescent development
Children and technology
Responsible marketing
Youth trends
Children’s media
Industry initiatives
Ethical and regulatory issues