Worldwide Hospitality and Tourism Themes (WHATT) provides thematic reviews of the major challenges facing the tourism and hospitality industry today.
Aims and scope
Submissions
Worldwide Hospitality and Tourism Themes (WHATT) aims to make a practical and theoretical contribution to hospitality and tourism development by focusing on key industry issues. Every theme issue consists of an interrelated collection of articles that taken together, address a strategic industry challenge. It is for this reason that the journal does not accept individual article submissions.

The scope of the journal

Combining industry data with secondary research and views of practitioners, each issue provides practical solutions. It is the only journal to stand back, ask the big questions and take a considered look at how academic analysis might assist practitioners in a meaningful way.

Each issue contains:

Answers to a strategic challenge facing tourism hospitality
A summary of relevant literature on the theme
Discussion/’thought pieces’ with practitioners responsible for dealing with the specific industry challenge
Implementable and practical management action
The journal takes a unique format. Each issue is themed and addresses a significant hospitality / tourism challenge. The outcomes from each issue must be implementable and make a practical contribution to the sustainable development of the worldwide hospitality and tourism industry.