The Journal is devoted to promoting rapid dissemination of original research papers in the relevant disciplines of particular importance. Southern Journal of Business is firmly established as the leading source of primary communication for business scientists investigating the studies in different disciplines of Business Administration. SJB will be a peer-reviewed International Journal that will be bi-annually published by the University of Southern Punjab (USP), Multan (Pakistan). SJB will be purely an academic Journal and will cover both applied and theoretical issues in disciplines of Business Administration. Likely subscribers will be the Universities, Research Institutions and individual researchers.