The South Asian Journal of Marketing is an international, open access, peer-reviewed academic journal focusing on all topics related to Marketing with a particular emphasis on the South Asia region. The journal is published by Emerald and managed by the Faculty of Management Studies, Sabaragamuwa University of Sri Lanka on behalf of the Sri Lanka Institute of Marketing.
Aims and scope
Being the official Journal of the Sri Lanka Institute of Marketing, the South Asian Journal of Marketing (SAJM) aims to be a double-anonymous peer reviewed Journal with South Asian, as well as international, reputation for publishing pioneering and innovative contributions. The SAJM carefully concerns itself with all aspects of marketing practices and theory in the South Asian context: Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka. The intellectual contributions of the Journal aim at enhancing the existing knowledge of marketing management, while simultaneously subjecting research that takes marketing management and the managerial agenda of marketing thought as an object of intellectual scrutiny. Hence, the SAJM aims to be one of the most sought-after marketing and consumer research entity welcoming contributions from the entire spectrum.

SAJM aims to cater to a wide and intellectually advanced audience and hence expects all contributions to the Journal to be of rigorous intellectual clarity, with well-researched literature and easily understood by a wide audience.

We invite submissions in core areas of marketing, shared below:

Marketing Management
Consumer behavior
Technology and digital marketing
Marketing and Society
Services Marketing
Sales management and retailing
B to B and Network Marketing
Sustainability Marketing
Brand management
International / Global Marketing
Industrial Marketing
Advertising and IMC
SAJM is published by Emerald on behalf of the Sri Lanka Institute of Marketing (SLIM). The journal is owned by SLIM and is published under a diamond OA arrangement, in that all charges for publishing an OA article in the journal are funded by SLIM. There is no charge to the author.