Meritorious journal of social Sciences and management (MJSSM) is the leading peer-reviewed, scholarly journal that publishes the oretical and empirical articles across the entire range of topics environ the domain of social sciences studies. It is currently published Quarterly. At the time of acceptance of an article the author will be asked to transfer copyright to the journal. The aim is to revolutionize the business world and enrich the social science paradigm at generic as well as specific level.