Marketing Intelligence & Planning (MIP) serves as a key link between scholarly research and practice in the domain of strategic marketing, by publishing impactful research, with a focus on rigor and relevance.
Aims and scope
MIP publishes high-quality concise papers of up to 8000 words focusing on research related to, but not limited to, strategic market/marketing decisions involving firms, their customers, competition, markets/submarkets, marketing environment, etc.; market/marketing intelligence generation and dissemination; market/marketing planning and implementation, etc.

MIP aims to publish impactful research that balances rigor and relevance, with the potential to establish thought leadership in marketing academia and practice.

MIP is positioned to be a leading outlet for research in the domain of strategic marketing and devoted to the study and improvement of the field. Manuscripts submitted to MIP are judged on the basis of their contribution to the advancement of the science and/or practice of marketing.

MIP is open to different philosophical and methodological perspectives; we welcome conceptual/theoretical/review articles, empirical (quantitative/qualitative) research, and/or analytical modeling approaches.

Manuscripts that focus on purely consumer-focused research will not be considered for publication. Please submit research focusing on consumer psychology and consumer behaviour to journals that focus exclusively on consumer-related research.

Manuscripts that focus on purely descriptive literature reviews (including bibliometric review/analysis) will not be considered for publication. However, we welcome conceptual articles, i.e., manuscripts focusing purely on conceptual and theoretical contributions that advance the development of theory related to: strategic market/marketing decisions involving firms, their customers, competition, markets/submarkets, marketing environment, etc.; market/marketing intelligence generation and dissemination; market/marketing planning and implementation, etc.