The Journal of Social Marketing (JSOCM) publishes research that develops and integrates marketing concepts with other approaches to influence behaviour that benefits individuals and communities for the greater social good.
Aims and scope
A marketing philosophy centres on making customers happy — and doing it better than competitors can. Social marketing is a means to change behaviour in individuals, the people they interact with and the surrounding environment.

This journal publishes research across a wide array of health, environment and social issues in any of the following areas:

Conceptual social marketing studies
Social marketing theory development
Literature reviews examining the social marketing evidence base
Evaluation of social marketing programs/interventions
Formative research and consumer/market insight studies
Segmentation studies
Studies evaluating and/or experimenting with any aspect of the social marketing mix
Behaviour change studies
Downstream/midstream/upstream social marketing programs/interventions