Journal of Services Marketing addresses a range of services-related issues of interest to marketing scholars and relevant to marketing professionals who represent a broad range of service industries.
Aims and scope
The Journal of Services Marketing (JSM) is not preferentially disposed towards either empirical work or pure theory, nor towards one particular method or approach.

JSM will be an outlet for research that is:

unique and interesting research on services marketing in a contemporary global world
from a diverse range of methodological, philosophical and theoretical approaches
situated within either a pure or applied research tradition
well-grounded theoretical conceptualisation
rigorous and appropriate research methodology
well written and of clear relevance and interest to services marketing scholarship and practice.
JSM is keen to publish manuscripts that address contemporary issues relevant to services marketing that make a clear contribution to services marketing scholarship and practice.

Topics currently of interest to the editors are:

The role of services in transforming society and consumer lives
New methodological approaches for service research
Services marketing and the bottom-of-the pyramid
The role of new technologies and interactivity
Off-shoring and outsourcing of services
Servitization
Service design
Co-creation and third-parties
Crowd-sourcing
The future and key trends in the practice of services marketing: what researchers need to know
Micro-businesses, cottage industries and the service sector
Social service enterprises
Viewing service(s) through a new lens