Journal of Research in Marketing and Entrepreneurship publishes research that contributes to our developing knowledge of entrepreneurial and small business marketing.
Aims and scope
Even though research into the relationship between marketing and entrepreneurship is still relatively young, the subject has thus far proved exciting and thought-provoking, and critical thinking has progressed rapidly. The Journal of Research in Marketing and Entrepreneurship (JRME) stands at the interface of research in marketing and entrepreneurship.

Coverage may include, but is not limited to:

The size and structure of the entrepreneurial enterprise.
SMEs and micro businesses approach marketing
Intrapreneurship
The role of entrepreneurship in marketing
The role of marketing in entrepreneurship
How do successful entrepreneurs market their product and services?
Competencies necessary for the successful entrepreneur
The role of entrepreneurship (and, as appropriate, intrapreneurship) in the development of organizations
Life cycles of organizations: the stages in the growth of firms and the analysis of critical episodes
The influence of external help, support, and personal contact networks
Opportunity recognition
Relationships between SMEs and larger firms: how SMEs interact successfully with larger firms and how these larger firms in turn manage their relationships with SMEs
Strategic and management issues that pertain to marketing
Cultural and sociological perspectives of the entrepreneur
Cross-cultural studies and work on developing economies
Appropriate research methodologies.