Journal of Islamic Marketing was the first journal dedicated to investigating Marketing’s relationship with Islam, in theory and practice, across Muslim majority and minority geographies.
Aims and scope
Journal of Islamic Marketing (JIMA) covers the entire field of marketing and its associated sub-disciplines. Also, due to the nature of the subject, its reach extends further to cross-disciplinary work.

JIMA publishes articles which are: based on quantitative or qualitative empirical work, conceptual, theory driven, literature reviews, case studies, book reviews, executive interviews, and thought pieces – without preference.

Whilst we welcome novel, innovative, and ground-breaking contributions from a wide range of traditions; the focus of authors’ work must be on addressing the needs of a marketing audience – and links with Islam and Muslims must be clearly articulated throughout.