Journal of Contemporary Marketing Science is published in association with the Chinese Marketing Association of Universities. It aims to reflect cutting-edge and creative marketing research development in a contemporary global landscape.
Aims and scope
Journal of Contemporary Marketing Science (JCMARS) bridges theory and practice, and balances rigour and relevance. It encourages problem-driven and cross-disciplinary study. Readers will benefit from the latest research on new marketing phenomena, innovative theories and methodologies, and deep market insights.

The journal recognises the role of emerging markets and the great impacts of technology advancement on business innovation. In addition to traditional marketing topics, JCMARS welcomes articles which specifically emphasise new conceptual and philosophic origins, new methodologies backed up with technology, and new marketing insights on emerging markets.

The journal includes, but is not restricted to:

Marketing strategy
Consumer markets and buying behaviour
Relationship marketing and CRM
Branding and brand equit
Big data and marketing analytics
Interaction of consumers and technology
Cross-nation and cross-cultural issues
Social marketing and public policy
Corporate social responsibility and marketing ethics
Interface of marketing and other functions.