Journal of Business & Industrial Marketing publishes research on new ideas concerning business-to-business marketing, that is, how one company or organization markets its goods/services/ideas to another company or organization.
Aims and scope
Contributors to the Journal of Business & Industrial Marketing (JBIM) must not only present new theories or ideas, but also back them up with research.

The B2B landscape evolves and so does the research that explores the emerging features and properties of B2B markets.

From 2019 the journal hosts the IMP Forum that invites research advancing the boundaries of B2B marketing. Prior research has evidenced that interactivity and interdependences characterize interorganizational business relationships. The Forum aims to bring out research that explores interactivity and interdependences in business relationships and their implications for marketing management, business development and for society at large.

Coverage

Competition and cooperation
Networks in business markets
Buyer behaviour – purchasing and supply management
Managing product offerings
New product development and innovation
Networks in business markets
Distribution and routes to market
Market and customer communication
Customer relationship management
Sales and key account management
Organizing for global markets.