Aims and scope
The mission of the Journal of Advertising Research (JAR) is to act as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications. JAR provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution. Its primary audience is academics, as well as the practitioner at all levels of practice. The journal encourages dialogue between practitioners and academics to expand the scientific body of knowledge about all facets of marketing and advertising research, and to ‘to further, through research, the scientific practice of advertising and marketing.’