Journal of Product and Brand Management (JPBM) advances the theoretical and managerial knowledge of products and brands.
Aims and scope
Branding has evolved and organizations are facing a lot of new challenges when managing their brand reputations, an activity that has become strategic and interdisciplinary.

Manuscripts may either report results based on rigorously analysed qualitative/quantitative data or be purely conceptual. All manuscripts must offer significant research findings and insights and offer meaningful implications for the real world.

The Journal of Product and Brand Management (JPBM) is proudly international and interdisciplinary. We publish manuscripts which compare international markets and encourage submissions approaching branding and product management from any discipline.

We focus on all aspects of branding and product management from development to dilution. This includes areas as broad as person, place or political brands.