The International Journal of Sports Marketing and Sponsorship is one of the world’s leading journals for the sports marketing industry.
Aims and scope
The International Journal of Sports Marketing and Sponsorship (IJSMS) provides a vital resource to both academic and industry experts.

For academics it is an opportunity to publish the highest quality, peer-reviewed research. Practitioners can use the information (including case studies) to find important data, develop strategies, create presentations and understand how the industry is changing.

Listed below are just some of the examples of themes covered by the journal:

Consumer attitudes to sports and sports marketing programmes
Event evaluation
Demographic analysis
Brand awareness
Brand recall for sponsors/non-sponsors
Ambush marketing
Risk management
Technology
Merchandising strategies
Globalization of sport