The International Journal of Bank Marketing provides the venue for the dissemination of state-of-the-art research on marketing issues related to a range of financial services providers, from banks and insurers to financial advisors and credit providers.
Aims and scope
International Journal of Bank Marketing (IJBM) aims to publish papers that relate to the marketing challenges of financial services providers around the globe.

Preference is given to empirically-based research papers that expand on existing theories (or develop new ones) on customer behaviour in financial services settings.

In addition, the journal is interested in helping academicians and practitioners in the field to better understand the discipline of financial services marketing, and as a result review papers and thought pieces are invited for submission.

The general topic areas covered in IJBM include (but are not limited to):

Advertising of financial services
Behavioural finance
Branding financial services
Corporate social responsibility
Customer Relationship Management (CRM)
Institutional banking and finance
Mobile and online banking
Pricing financial services
Retail banking
Regulations affecting financial services marketing
Segmenting financial services customers