Arts and the Market (AAM) is dedicated to publishing high-quality and original contemporary research addressing issues related to the intersection of arts and the market and audience research.
Aims and scope
Arts and the Market (AAM) welcomes both theoretically and empirically grounded submissions from across the arts, humanities and social sciences, and is interested in both qualitative and quantitative approaches to research.

The journal adopts a broad view of the arts, including all sectors of the arts and creative industries. It embraces the different disciplinary traditions and perspectives that can inform the field.

The journal facilitates an understanding of the various artistic, cultural, social, sociological, commercial and technological practices and discourses of production, performance, intermediation and consumption, which shape the arts sector and its related market(s).

Papers on any aspect of arts marketing and audience research are welcome. Including, but not limited to:

Strategic arts marketing
Marketing research in the arts
Audience engagement
Consumer/audience behaviour
Co-production and co-creation in the arts
Participatory practice
Cultural value and the impact of the arts
Fundraising, patronage and sponsorship of the arts and culture
Product and brand management
The role of leadership in arts marketing and audience engagement
Corporate social responsibility
PR in the arts and culture
Corporate communication strategies
Cultural entrepreneurship
Creative and cultural industries
Creativity and innovation
Intercultural marketing in the arts
Cultural policy regarding marketing, audience development, engagement and research