CapitalMark is a scholarly journal specializing in marketing, finance, and business research. It provides insights into financial innovations, consumer behavior, strategic marketing, and business management practices. The journal offers a platform for academics, researchers, and industry professionals to exchange ideas and share evidence-based knowledge. By focusing on both theory and practice, CapitalMark helps shape modern business strategies and economic policies. It is committed to supporting business growth, financial literacy, and sustainable economic development through high-quality research.