The International Journal of Advanced and Innovative Research (IJAIR) is a peer-reviewed, open-access academic journal dedicated to publishing original research and scholarly work in the fields of business, management, and finance. Published quarterly by Scholar Club (Private) Limited, IJAIR aims to provide insights and foster academic dialogue on advancements in technology, engineering, and applied sciences. The journal encourages interdisciplinary research, theoretical advancements, and practical applications that contribute to the development of advancements in technology, engineering, and applied sciences. It serves as a platform for academics, researchers, and professionals to share knowledge, explore trends, and propose innovative solutions to real-world challenges.